The platform is rolling out a fresh option that permits them to reduce the amount of AI-made media appearing in their timelines. This initiative comes as the platform revealed that it now features more than 1 billion AI videos.
Testing and Rollout
The new functionality is being tested over the following weeks before a full-scale rollout. This shift comes amid a surge in AI content, fueled by new video-generation tools.
The Broader AI Trend
Recent reports that nearly one in 10 of the quickest rising video streams on another major platform only show clips produced artificially. A large amount of this output is considered “AI slop”, a phrase for inferior, factory-style content that is frequently absurd or dreamlike.
Our research shows that a lot of users enjoy content made with AI tools, from digital art to science explainers, and we aim to offer the community the option to adjust the amount of that, depending on their own likes,” stated a company executive.
AI on the Platform
The service disclosed that there are now 1.3 billion videos on its network labeled as AI-generated. Collectively, more than 100 m pieces of content are submitted to the app each day, making AI content a limited part of its overall inventory.
User Control Features
Users will be able to decrease or raise the level of AI content they watch by opening the “manage topic” feature in the app and picking AI-made media. Further subjects that can already be controlled under the setting cover current affairs, fashion, beauty, and choreography.
Content Labeling and Policies
Its policies mandate users to identify lifelike artificially created content, and it bans dangerous fake videos of public figures or emergencies. Any authentic-looking artificial content that is without a tag can be deleted under its user guidelines.
In addition, the app will now add an artificially created tag to content made using its built-in AI features, or identified by an industry-wide initiative for recognizing content made by AI. This measure is intended to stop users from trying to circumvent the labeling process.
Responsible AI Funding
The platform is furthermore launching a $2 million awareness program for experts and organizations to produce learning resources about responsible artificial intelligence. This initiative will benefit educational bodies specializing in educating programming and robotics.
Platform Protection
The platform has defended its content review process, during controversy over proposals to cut jobs for a large number of safety staff in the United Kingdom. TikTok is planning to eliminate 439 jobs in its trust and safety department in London, with trade unions and digital protection specialists raising concerns that staff are being displaced by AI moderation.
A senior executive clarified that human moderation would continue to be important, but artificial intelligence can safeguard staff by filtering out the most distressing content ahead of it has to be seen by humans. The platform stated a 76% decrease in disturbing and violent content seen by safety staff over the last 12 months due to the use of its AI tools.
“We think that it’s essential to integrate humans and technology to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we additionally believe it’s very important to reduce exposure to harmful content as quickly as possible, which is the area in which a significant AI assistance is making a difference operate efficiently.”
